Pre Production

Concept:
The song we have decided to produce a music video for is entitled Lunatic Freestyle, so we aim to include some of the connotations of in to our video. For example we have discovered an effect on Final Cut which allows us to re-lay footage behind what we hae on screen, so that it is semi transparent and therefore still visible - this tool incorporates the notion of lunacy and madness although we aim to use it quite subtly.


Equipment List:

We are planning on using a Canon HV10 hand held camera as it shoots in 720i HD. We want to shoot in HD to give our music video a more professional feel however after researching that shooting with the i (integrated) format it can cause a streaky effect because of how the cameras shutters work.

We will use a tripod to ensure steady shots when filming.

We will use iMacs as not only a prop but also to edit our film.

We will use a lighter as a prop, as it links with the lyric "I light up".

We need to use studio lighting to make sure the shots are well lit as this was a problem in my AS piece.

Location:

We have chosen to film our piece in two locations, the Roundshaw estate located near our school, and also at my house where there is a selection of musical equipment that we want to incorporate in to our video.

We have chosen to film in Roundshaw for a number of reasons, for example it is easily accessible for both myself and Tobi which will be beneficial when it comes to filming. In addition to this, it is a very urban area - which is a common feature in urban (the genre) music videos.

The other location being my house has been chosen as we aim to replicate the production process of the song through the various pieces of machinery. The lyrics of the song talk about the artists work rate and dedication to his work so we thought that it would be relevant for us to show this through the locations we filmed at.

Story Board:

Our opening shots will be mid-long shots of the main artist, these will help to establish him in the text.

We will use a mid shot/ close up of the artist so that when he lip syncs the lyrics there will be a clear link between the visuals and lyrics.

We will use mid shot in front of a record case because it conforms to some stereotypes of the genre and establishes the artist as a 'real' music fan who has a collection of vinyls - it also relates to some of the lyrics as he suggests he has been part of the music industry for a long time and this is backed up by the large collection of records behind him.

We will use another shot in front of the records which will again create a link between the lyrics and visuals, but also adhere to another common element of a music video which is to have numerous shots of the artist

We want to include a shot of the producer and possibly the artist too in order to show his involvement in the production process, adding to the notion that he puts a lot of work and effort in to his releases.